Greenwashing is a technique used by companies to deliver not so honest information or a misleading image of the company’s practices of being environmentally sound. Recently, greenwashing is used to deceive customers into thinking that the company’s products are environmentally friendly.
How does it work?
Greenwashing or “green sheen” is an attempt to capitalize on the growing demand for environmentally friendly products, whether that means they are natural, healthier, recyclable or less wasteful to the natural resources.
Companies have gotten into promoting greenwashing commercials or press releases. Convincing customers that the company has made a move to being more green by using clean energy or reducing pollution, which might not really be green initiatives.
Some companies even go to the point where they rename, repackage or rebrand their company to seem more environmentally friendly.
How to spot Greenwashing?
- Always do your research on the brand. Ditch the brand’s website! Look for concrete evidence of the brand’s practices.
- Always look for a thor-part verification of the claims the company makes.
- Look for hidden trade-offs. A company may say “recycled content” but neglect many other aspects of going green.