The secret to plump, baby-soft skin? Your natural hyaluronic acid content! Sadly, it decreases by about 1 percent annually from the age of approximately 25. Hyaluronic acid is able to improve skin’s elasticity by supporting epidermal cells - its ability to hold up to 1000-times its own weight in water increases the skin’s moisture levels and keeps it looking fresh with improved elasticity and diminished fine lines. Thanks to the padding effect it gives to the skin, it is a perfect base for makeup and other skincare products. And the best? It is suitable for all skin types and all seasons!