We’re an organic beauty marketplace empowering people to live a happy and healthy lifestyle.

- Theodora Florescu


We carry sustainable brands with pure ingredients, exceptional performance and cruelty-free formulas.

Our Mission

To promote and normalize the idea of a slow and sustainable ecosystem. We wish to bring stability and balance by providing alternative non-toxic solutions to everyone at their doorstep.

Why our products?

Good for you

We're cautious of our ingredient selection and use only the best.

Made to perform

Breakthrough formulas that are designed and tested thoroughly.


We provide information around what's in our products and why.

About The Founder

Our founder's love for clean beauty began during her travels in Southeast Asia. She was struck by the beauty and simplicity of the ingredients used in traditional skincare rituals, and the way these ingredients were used to enhance natural beauty. She was also inspired by the holistic approach to wellness that was evident in many of these cultures, which emphasized the connection between the mind, body, and spirit.
Upon returning home, she began researching natural ingredients and experimenting with different formulations in her own kitchen. She was determined to create a line of clean beauty products that brought the best of these traditional ingredients and rituals to women all over the world.
After many trials and errors, she finally created a line of clean beauty products that she was proud to share with others. Her products use only the highest-quality natural and organic ingredients, and are designed to enhance the natural beauty of all skin types. She also wanted her products to embody the same holistic approach to wellness that she had witnessed in Southeast Asia, and so she incorporated elements of mindfulness and self-care into her brand.
Today, our brand is dedicated to using only the highest-quality natural and organic ingredients, and to bringing the beauty and simplicity of traditional skincare rituals to women everywhere. Our products are designed to nourish and enhance the skin, while also promoting mindfulness and self-care as an essential part of a healthy lifestyle.

You shouldn’t have to choose between what works and what’s good for you.

- Theodora Florescu

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